ocutune

Markets

One platform. Many markets.

Light affects everyone — but not everyone the same way. The same platform serves them all. Below: the three markets we're going after first, the full product × market matrix, and the markets that follow.

Our three focus markets

Product × market matrix

Which product, for which market.

Markets run horizontally, products vertically. Click a focus market above to highlight it.

Core fitPossible fitFocus market
Office & educationTravel & time zonesSports & performanceHealthcareOutdoor & animal
Enterprise (10,000+)Large (up to 10,000)Medium (up to 1,000)SMEPublic officesSchools & universitiesHotelsAirlinesElite teamsElite athletesActive seniorsFitnessHospitalsPharmaNursing homesHighways & roadsParksFarmingHorses & animals
Software
OcuTrack app · single user
Multi-user platform · light, temperature, motion
Sensors
OcuWEAR wearable
OcuROOM wall sensor · wireless / cabled
Outdoor biodiversity sensor
Ocutune Inside
Chipset + software (OEM)
Smart luminaires · desk, floor, wall, bedside
Services
Measure & consultancy · direct / via partners

Based on Ocutune's channel/market matrix, 2025–2029 plan.

Next on the platform

Markets that follow.

Not our first focus — but the same sensors, algorithms and control centre already fit. We serve them through partners and OEMs, and step up as the platform grows.

Travel & time zones

Hotels · Airlines

Healthcare

Hospitals · Pharma · Nursing homes

Why now

The evidence behind each market.

Regulation, standards and research are all moving the same way: light has to be measured. Here is what supports each segment — with sources.

Focus market

Roads, parks & nature

Municipalities must light roads safely — and are now required to protect insects, wildlife and the night sky while doing it.

Ocutune Inside in the luminaire measures what reaches the road and what spills into nature — documentation for the rules, built in by the lighting maker.

38.5m → 87.6m

individually controlled smart street lights worldwide, 2025 to 2030. Every one is a potential home for a sensor.

Berg Insight via Highways Industry, 2026

§ 41a

Germany's Insect Protection Act (2021) requires new road lighting to protect wild animals and plants; Baden-Württemberg wants all public lighting retrofitted by 2030.

BNatSchG / BUND Baden-Württemberg

≤ 3000 K

France has capped colour temperature and upward light for outdoor lighting since 2020.

Arrêté du 27 décembre 2018 · Cerema, 2025

HL 232

The UK House of Lords asked government to fund research “with a view to establishing metrics that can measure” light pollution.

House of Lords Science & Technology Committee, 2023–24

Focus market

Healthy offices

Employers want people back in the office and buildings that prove they are healthy — certified, measured and reported.

Lamps with Ocutune inside plus OcuROOM: proof for the certificate, comfort for the occupants, one dashboard for the facility manager.

6bn sq ft

of real estate in 137 countries now engaged with the WELL Building Standard — a twelve-fold increase since 2020.

International WELL Building Institute, 2025

Eye level

WELL's circadian lighting feature is verified by measuring melanopic light at the occupant's eye — exactly what our sensors do.

WELL v2, Feature L03

$2.8bn → $8.3bn

human-centric lighting market, 2025 to 2030 — with smart sensors and controls named as a key driver.

The Business Research Company, 2026

Focus market

Sports & performance

Elite athletes cross time zones and train at odd hours. Sleep and timing decide medals — and light is the body clock's main signal.

OcuWEAR on every athlete and one team view for the coach: who got the right light, and what to do tomorrow.

Jet lag

Timed bright light helps elite athletes adapt after long-haul travel and supports performance on arrival.

Int. J. Sports Physiol. Perform., 2020

DTU

Light interventions helped sustain sleep quality and quantity for elite swimmers on a shifted circadian schedule.

DTU Orbit

End-spurt

Light exposure before competition did not raise maximal power, but improved end-spurt performance in elite athletes.

Frontiers in Physiology, 2017

Next segment

Elder care & hospitals

Residents with dementia often get too little daylight. Light is a drug-free lever — but results vary when nobody measures the dose.

Measuring the light each resident actually receives is the missing piece — a strong use for OcuWEAR and OcuROOM in pilots.

Up to 70%

of nursing home patients with dementia suffer from sleep problems.

BMC Geriatrics, 2021

Mixed

A 2023 meta-analysis found light therapy reduces night-time awakenings; effects on agitation and depression are still unclear.

Systematic review & meta-analysis, 2023

Building for a market we haven't listed?

Ocutune Inside lets you put our sensing engine in your own product.

OEM & licensing

Let's measure what matters.

Whether you build luminaires, run buildings or research light — we'd like to hear what you're working on.

Start a conversation